Brennan’s Cellars

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75 Times Redeemed

The Beginning

Our story begins in 1942 when my father Frank Brennan opened a fruit stand in Monroe, Wisconsin. In the beginning, Frank purchased fruit from various locations, but he always found that he got the best produce when he personally visited farms and selected his fruit. As a result of his experience, he formed the underlying philosophy at Brennan’s: We Buy Direct So You Buy the Best. As Frank’s reputation for quality grew, he turned to buying cheese direct from factories. He didn’t have to look far because the best cheesemakers were in his own backyard, Green County! Brennan’s could now offer Green County’s finest to their customers. Not surprisingly, it was and continues to be a highly successful relationship. In fact, many of those same families are still around today making cheese for Brennan’s.

The Dream Continues

In 1967 we expanded to Madison with a Brennan’s Market, followed by another there in 1975, Brookfield in 1988, and a third Madison store in 2004. In 2003 we opened Brennan’s Cellars in New Glarus, Wisconsin, a cheese storage facility and the perfect place to hand cut and pack cheese fresh for all our Brennan’s stores. Our online gift store featuring Wisconsin Cheese Gifts opened in fall of 2004 at In August 2009, our newest location opened in Oconomowoc. Much has changed through the years, but one thing that will never change is Frank Brennan’s original philosophy of Buying Direct So You Buy the Best. The Brennan’s family personally visits and inspects every farm, orchard, vineyard, microbrewery and cheese factory that we do business with all over the United States and Canada, as well as Australia, Chile, New Zealand and Italy. We hope you have enjoyed our story and thank you for being a Brennan’s customer. May you always find your Brennan’s shopping experience to be an adventure in good taste!

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